Search engines are the main way people using the Internet find websites. Statistics reveal that the search engines deliver more than 90% of all traffic to websites. Google, Yahoo, MSN and AOL deliver the majority of that traffic. The higher ranked websites get more traffic than those found further down the search engine results page. It is believed that the top position on a search engine results page receives about 40% of the clicks, the second listing about 20% of the clicks, and the third position about 10% of the clicks. The other listings get progressively lower numbers of clicks. Of course, everyone wants to be number one for any given search term or keyword, but there can only be one number one for each search. If you are successful enough to have your website appear in the top twenty results, consider yourself a success. There are hundreds of thousands to millions of websites having and competing for the same search term. You can see how many there are at the top of the result page after a search has been completed. The number is in the upper right or left corner of the results page.
This creates a big problem. How do I get my website to the first few pages of search results? The answer is simple, but the method is highly technical. Search Engine Optimization (SEO) is the process by which search engines locate a website, and index or rank them in their database. The ranking is determined by the website having certain criteria set in the particular search engine’s algorithm. This is the only non-paid method of achieving high search engine placement.
Search Engine Optimization is a scientific field of study to understand how search engines work, and the many different criteria used in determining where they place a website in their database or index. Search engine optimization is very important in ecommerce. If your website is not found in the first few pages of the search engine results for your “keywords” or search terms, you will have little chance of success on the Internet. The only other means available to get a first page or top listing for your search words is to use pay per click advertising which can be expensive for the small business owner. My best advice is to hire an experienced SEO expert with a good track record.
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